Busy but no cash? Here’s why.

Written By Kevin Kelly

You can be profitable… and still struggle to pay bills. The reason is often DSO (Days Sales Outstanding) - how long it takes to collect after a sale.

Example: You deliver today, but get paid in 60 days → that’s 60 days your cash is tied up. Meanwhile, you’ve already paid: Drivers, Fuel, Insurance.

So even with strong revenue… cash gets squeezed. What high DSO looks like: Busy, but no cash - Relying on credit lines, Payroll timing stress.

Bottom line:

  • Revenue ≠ Cash

  • Profit ≠ Cash

  • Cash comes from collections

If you’re not tracking DSO by customer, you’re missing one of the fastest ways to improve cash flow.

About Kelly Plus LLC

Kelly Plus LLC provides fractional Controller and CFO services specializing in transportation and logistics organizations. We help leadership teams improve financial visibility through stronger financial reporting, cash flow management, and operational insight that supports better business decisions.

Kevin Kelly https://www.kellyplus.com
Previous

AI in Logistics: Stop Cutting Costs. Start Building Capability.
Next

Your accounting/finance team isn’t the reason your close is late.