Busy but no cash? Here’s why.

You can be profitable… and still struggle to pay bills. The reason is often DSO (Days Sales Outstanding) - how long it takes to collect after a sale.

Example: You deliver today, but get paid in 60 days → that’s 60 days your cash is tied up. Meanwhile, you’ve already paid: Drivers, Fuel, Insurance.

So even with strong revenue… cash gets squeezed. What high DSO looks like: Busy, but no cash -

Relying on credit lines, Payroll timing stress.

Bottom line:

• Revenue ≠ Cash

• Profit ≠ Cash

• Cash comes from collections

If you’re not tracking DSO by customer, you’re missing one of the fastest ways to improve cash flow.